Read these tips on how to raise awareness about your project for Make A Difference Day.

Raising Awareness

Local media and social media are powerful tools for raising awareness of your project, as well as calling attention to the results. Many people like to volunteer for the sake of doing something good and aren’t interested in accolades, but telling your story can inspire others to do get involved. That’s what Make A Difference Day is about — inspiring people and communities to serve, even if it’s for just one day. One day of volunteering can easily becomes a habit of volunteering.

Local media

If you can’t get the local media to come to your project to cover it, their websites are a great way to post notices and encourage others to participate. Look for local forums, comment on stories, start a blog or submit a letter to the editor.

If you do get local media coverage, share the links! Use social media to distribute the links of local coverage. Use those links in your project update in the project DAYtaBank to show the influence your project had.

Social Media

Set up a Facebook page or Facebook event where people can get more information and follow your progress. It’s a great outlet for people to contribute ideas and share their experiences.

While you’re on Facebook, be sure to “like” the Make A Difference Day page and share your posts with us. Twitter is a good resource, too. You can follow @MDDay for updates about the day and share details with us and your followers. Check out all the action from this year with #MDDAY13.

Check out this article for Facebook Tips & Tricks


Following up with a report of your project’s impact not only inspires others to get involved, but it also reinforces the personal reward your volunteers get from serving. Use numbers and specific details to really paint a picture of your project’s success.

Photos and videos

Take lots of photos at your project and ask others to share theirs. You can upload your photos to our photo gallery to show others what you did on Make A Difference Day.

You can also post album on Facebook and share it with Make A Difference Day. Be sure to include a link to the Facebook album on your Project Page.

Video does not have to be professionally shot to show off your project. Use your camera phone or digital camera if you have one. You can upload your videos to YouTube or Facebook to share with others and be sure to share socially with Make A Difference Day on Facebook or YouTube.

Be sure to visit our Downloads page for more resources to help with your Make A Difference Day efforts.